{"id":359,"date":"2025-12-29T23:05:14","date_gmt":"2025-12-29T23:05:14","guid":{"rendered":"https:\/\/theopportunitygiver.co.za\/?p=359"},"modified":"2025-12-29T23:39:52","modified_gmt":"2025-12-29T23:39:52","slug":"executive-customer-lifecycle-value-management","status":"publish","type":"post","link":"https:\/\/theopportunitygiver.co.za\/?p=359","title":{"rendered":"Executive: Customer Lifecycle Value Management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Company:<\/strong> Absa Bank Limited<br><strong>Location:<\/strong> Sandton, South Africa<br><strong>Work Type:<\/strong> Full Time<br><strong>Remote Type:<\/strong> Hybrid<br><strong>Closing Date:<\/strong> 05 January 2026<br><strong>Job Requisition ID:<\/strong> R-15982309<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">About Absa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With over <strong>100 years of rich history<\/strong>, Absa is a proudly African banking group with strong regional and international expertise. Joining Absa means becoming part of a purpose-driven organisation committed to shaping Africa\u2019s future through innovation, customer insight, and sustainable growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Job Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Executive: Customer Lifecycle Value Management<\/strong> role is responsible for driving <strong>customer-centric growth and campaign performance<\/strong> across Business Banking by leading strategies that <strong>maximize client lifetime value (CLV)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is achieved through <strong>targeted, data-driven, and personalised marketing campaigns<\/strong>, leveraging advanced technologies, analytics, and lifecycle interventions to optimise <strong>conversion, retention, loyalty, and long-term value creation<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Key Focus Areas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Lifecycle &amp; Value Growth<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop and execute strategies to maximise client lifetime value<\/li>\n\n\n\n<li>Lead targeted sales, engagement, and retention campaigns<\/li>\n\n\n\n<li>Drive segmentation, behavioural targeting, and personalised messaging<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign &amp; Performance Optimisation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor campaign effectiveness and optimise for ROI<\/li>\n\n\n\n<li>Enhance conversion and retention through lifecycle interventions<\/li>\n\n\n\n<li>Champion a customer-first approach in campaign design<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Data, Analytics &amp; Technology<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use customer data and analytics to personalise interactions<\/li>\n\n\n\n<li>Leverage automation, machine learning, and advanced marketing platforms<\/li>\n\n\n\n<li>Foster innovation in campaign execution and personalisation<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Collaboration &amp; Governance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collaborate with product, digital, analytics, and business teams<\/li>\n\n\n\n<li>Ensure compliance with marketing governance and data usage policies<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Accountabilities<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy Formulation &amp; Execution<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop CLV strategies and campaign roadmaps aligned to Business Banking goals<\/li>\n\n\n\n<li>Translate long-term strategic objectives into actionable execution plans and milestones<\/li>\n\n\n\n<li>Leverage customer insights to increase retention, upsell, and cross-sell<\/li>\n\n\n\n<li>Align business unit vision with functional execution priorities<\/li>\n\n\n\n<li>Respond to regulatory and policy changes, ensuring compliance<\/li>\n\n\n\n<li>Track execution progress and intervene to correct course where required<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Primacy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drive personalised campaigns that enhance customer experience and satisfaction<\/li>\n\n\n\n<li>Use behavioural and segmentation data to tailor offers and messaging<\/li>\n\n\n\n<li>Embed customer-centric decision-making across teams<\/li>\n\n\n\n<li>Represent the voice of the customer in leadership and strategic forums<\/li>\n\n\n\n<li>Design integrated frameworks that embed service excellence<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sustainable Growth<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify growth opportunities and implement targeted lifecycle strategies<\/li>\n\n\n\n<li>Monitor campaign impact on customer value and business outcomes<\/li>\n\n\n\n<li>Develop and execute growth plans aligned to enterprise priorities<\/li>\n\n\n\n<li>Evaluate financial and customer returns to ensure business viability<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Client-Driven Innovation &amp; Change<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduce innovative campaign formats, tools, and technologies<\/li>\n\n\n\n<li>Lead experimentation, A\/B testing, and optimisation initiatives<\/li>\n\n\n\n<li>Drive continuous improvement in customer engagement and outcomes<\/li>\n\n\n\n<li>Lead operational change with strong change management practices<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Leading Talent<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build and lead teams of campaign and lifecycle specialists<\/li>\n\n\n\n<li>Promote continuous learning, innovation, and thought leadership<\/li>\n\n\n\n<li>Develop future leaders through mentorship and tailored development<\/li>\n\n\n\n<li>Create inclusive, high-performance team environments<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Operational Effectiveness<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establish campaign KPIs, dashboards, and performance tracking<\/li>\n\n\n\n<li>Optimise resource allocation, budgets, and execution efficiency<\/li>\n\n\n\n<li>Resolve operational friction and improve cross-functional integration<\/li>\n\n\n\n<li>Continuously improve processes for agility, quality, and scalability<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Adoption<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leverage marketing automation and digital platforms<\/li>\n\n\n\n<li>Promote real-time optimisation and data-driven decision-making<\/li>\n\n\n\n<li>Identify opportunities to digitise and automate lifecycle processes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Governance, Risk &amp; Compliance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure campaigns comply with regulatory and governance standards<\/li>\n\n\n\n<li>Manage risks related to customer data, targeting, and communications<\/li>\n\n\n\n<li>Support audit readiness and compliance alignment<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Data Monetisation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use behavioural and transactional data to increase conversion and value<\/li>\n\n\n\n<li>Apply machine learning to forecast CLV and optimise marketing spend<\/li>\n\n\n\n<li>Design data-led loyalty and engagement strategies<\/li>\n\n\n\n<li>Ensure data integrity, validation, and performance improvement<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Stakeholder Management<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Align campaign strategies with business priorities<\/li>\n\n\n\n<li>Represent CLV strategy in strategic and executive forums<\/li>\n\n\n\n<li>Manage stakeholder relationships to ensure aligned delivery<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Qualifications &amp; Experience<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Education<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Postgraduate Qualification (NQF 8):<\/strong> Honours Degree, Postgraduate Diploma, or Professional Qualification<\/li>\n\n\n\n<li><strong>Field of Study:<\/strong> Marketing, Business Strategy, Data Analytics, or related fields<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Experience<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>12\u201315 years\u2019 experience<\/strong> in a relevant capability area<\/li>\n\n\n\n<li><strong>Minimum 5 years<\/strong> in a people management role within a large enterprise<\/li>\n\n\n\n<li>Strong track record in customer lifecycle, CRM, retention, or campaign leadership<\/li>\n\n\n\n<li>Proven success in delivering CLV-driven, multi-channel marketing strategies<\/li>\n\n\n\n<li>Experience working with large datasets, analytics tools, and CLV models<\/li>\n\n\n\n<li>Strong executive stakeholder engagement and cross-functional leadership<\/li>\n\n\n\n<li>Exposure to digital transformation and data-driven decision-making<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Core Competencies<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Leadership Competencies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic Thinking &amp; Business Acumen<\/li>\n\n\n\n<li>Communication &amp; Influence<\/li>\n\n\n\n<li>Leadership &amp; Collaboration<\/li>\n\n\n\n<li>Creativity &amp; Innovation<\/li>\n\n\n\n<li>Delivering Results<\/li>\n\n\n\n<li>Adaptability<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Technical &amp; Functional Skills<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Client lifetime value modelling<\/li>\n\n\n\n<li>Campaign strategy and execution<\/li>\n\n\n\n<li>Personalisation and segmentation<\/li>\n\n\n\n<li>CRM and loyalty programmes<\/li>\n\n\n\n<li>Customer analytics and behavioural insights<\/li>\n\n\n\n<li>ROI measurement and optimisation<\/li>\n\n\n\n<li>Lifecycle management strategies<\/li>\n\n\n\n<li>Governance and data compliance<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Employment Equity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Absa Bank Limited is an <strong>equal opportunity and affirmative action employer<\/strong>. Preference will be given to suitably qualified candidates from designated groups in line with the Employment Equity Act 55 of 1998.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Absa reserves the right not to make an appointment to the post as advertised.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to Apply<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong><a href=\"https:\/\/absa.wd3.myworkdayjobs.com\/en-US\/ABSAcareersite\/job\/Sandton\/Executive--Customer-lifecycle-Value-Management_R-15982309-1\/apply\/applyManually\">Apply Here<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: Absa Bank LimitedLocation: Sandton, South AfricaWork Type: Full TimeRemote Type: HybridClosing Date: 05 January 2026Job Requisition ID: R-15982309 About Absa With over 100 years of rich history, Absa is a proudly African banking group with strong regional and international expertise. Joining Absa means becoming part of a purpose-driven organisation committed to shaping Africa\u2019s future [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,11],"tags":[],"class_list":["post-359","post","type-post","status-publish","format-standard","hentry","category-jobs","category-permanent"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Executive: Customer Lifecycle Value Management - THEOPPORTUNITYGIVER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theopportunitygiver.co.za\/?p=359\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Executive: Customer Lifecycle Value Management - THEOPPORTUNITYGIVER\" \/>\n<meta property=\"og:description\" content=\"Company: Absa Bank LimitedLocation: Sandton, South AfricaWork Type: Full TimeRemote Type: HybridClosing Date: 05 January 2026Job Requisition ID: R-15982309 About Absa With over 100 years of rich history, Absa is a proudly African banking group with strong regional and international expertise. 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