Company: Absa Bank Limited
Location: Sandton, South Africa
Work Type: Full Time
Remote Type: Hybrid
Closing Date: 05 January 2026
Job Requisition ID: R-15982311
About Absa
With over 100 years of rich history, Absa is a proudly African banking group with strong regional and international expertise. Joining Absa means being part of a purpose-driven organisation focused on shaping Africa’s future through innovation, customer insight, and sustainable growth.
Job Summary
The Senior Specialist: Campaigns Management is responsible for leading the strategic development and execution of end-to-end customer campaigns across the customer lifecycle.
The role focuses on translating customer insights into impactful campaign strategies that drive engagement, retention, and growth, while aligning with Absa’s broader Customer Value Management objectives.
Key Focus Areas
Campaign Strategy & Execution
- Lead integrated, multi-channel campaigns aligned to Business Banking objectives
- Translate customer insights into actionable, high-impact campaign strategies
- Represent campaign strategy in executive forums and influence priorities
Customer Acquisition & Retention
- Drive targeted campaigns to acquire and retain Business Banking clients
- Deliver personalised, value-driven engagement across customer segments
- Ensure omnichannel consistency across email, digital, social, web, and mobile
Data-Driven Marketing
- Use analytics and insights to guide campaign planning and execution
- Monitor campaign performance and optimise for ROI and customer impact
- Apply A/B testing and performance tracking to continuously improve outcomes
Digital & Brand Enablement
- Leverage digital marketing channels including email, paid media, and social platforms
- Ensure campaigns align with brand guidelines, tone, and messaging standards
- Enhance visibility and reputation of the Business Banking brand
Strategic Accountabilities
Strategy Formulation & Governance
- Design and oversee integrated campaign roadmaps aligned with strategic goals
- Conduct market and competitor analysis to inform messaging and positioning
- Allocate budgets effectively and forecast campaign ROI
- Ensure compliance with regulatory, governance, and brand standards
Customer Primacy
- Design campaigns that reflect deep customer understanding
- Integrate Voice of the Customer (VoC) insights into campaign planning
- Use customer data to refine targeting, messaging, and value delivery
- Act as the voice of the customer in leadership and strategic forums
Sustainable Growth
- Drive customer acquisition, retention, and value growth through campaigns
- Evaluate campaign impact on business growth and customer lifetime value
- Align growth initiatives with segment and enterprise priorities
Innovation & Change
- Introduce new marketing opportunities and improve campaign processes
- Lead change initiatives that embed campaign agility and responsiveness
- Monitor the competitive landscape and recommend innovative solutions
Operational Effectiveness
- Manage end-to-end campaign execution, timelines, and resources
- Coordinate internal teams and external agencies
- Track KPIs such as CTR, conversion rate, and cost per lead
- Ensure cost-effective execution and budget control
Digital Adoption
- Leverage automation and digital platforms to scale campaign delivery
- Optimise digital campaign performance for efficiency and impact
- Identify opportunities to digitise and automate marketing processes
Risk, Compliance & Governance
- Ensure campaigns comply with legal, regulatory, and internal policies
- Manage reputational and operational risks
- Support audit readiness and risk mitigation activities
Data Monetisation
- Analyse campaign data to improve ROI and customer impact
- Generate insights to inform strategic decisions and future campaigns
- Ensure data integrity, validation, and performance tracking
Stakeholder Management
- Collaborate with product, sales, compliance, and brand teams
- Manage stakeholder expectations and communicate campaign outcomes
- Maintain aligned delivery and issue resolution
Qualifications & Experience
Education
- Postgraduate Qualification (NQF 8): Honours Degree, Postgraduate Diploma, or Professional Qualification
- Field of Study: Marketing, Business Strategy, Customer Experience, Communications, or related fields
Experience
- 8–12 years’ experience in marketing
- 3–5 years in a senior campaign or strategic marketing role
- Proven experience within financial services, preferably Business or Corporate Banking
- Strong track record in leading large-scale, data-driven campaigns
- Experience working with executive stakeholders and managing campaign budgets
- Exposure to digital transformation and analytics-driven decision-making
Core Competencies
Leadership Competencies
- Strategic Thinking & Business Acumen
- Customer-Centric Mindset
- Influence & Communication
- Creativity & Innovation
- Delivering Results
- Collaboration & Adaptability
Technical & Functional Skills
- Campaign strategy and execution
- CRM platforms and campaign management tools
- Digital marketing and analytics
- Customer segmentation and targeting
- Performance measurement and ROI analysis
- Change management and innovation
Employment Equity
Absa Bank Limited is an equal opportunity and affirmative action employer. Preference will be given to suitably qualified candidates from designated groups in line with the Employment Equity Act 55 of 1998.
Absa reserves the right not to make an appointment to the post as advertised.