Company: Absa Bank Limited
Location: Sandton, South Africa
Work Type: Full Time
Remote Type: Hybrid
Closing Date: 05 January 2026
Job Requisition ID: R-15982309
About Absa
With over 100 years of rich history, Absa is a proudly African banking group with strong regional and international expertise. Joining Absa means becoming part of a purpose-driven organisation committed to shaping Africa’s future through innovation, customer insight, and sustainable growth.
Job Summary
The Executive: Customer Lifecycle Value Management role is responsible for driving customer-centric growth and campaign performance across Business Banking by leading strategies that maximize client lifetime value (CLV).
This is achieved through targeted, data-driven, and personalised marketing campaigns, leveraging advanced technologies, analytics, and lifecycle interventions to optimise conversion, retention, loyalty, and long-term value creation.
Key Focus Areas
Customer Lifecycle & Value Growth
- Develop and execute strategies to maximise client lifetime value
- Lead targeted sales, engagement, and retention campaigns
- Drive segmentation, behavioural targeting, and personalised messaging
Campaign & Performance Optimisation
- Monitor campaign effectiveness and optimise for ROI
- Enhance conversion and retention through lifecycle interventions
- Champion a customer-first approach in campaign design
Data, Analytics & Technology
- Use customer data and analytics to personalise interactions
- Leverage automation, machine learning, and advanced marketing platforms
- Foster innovation in campaign execution and personalisation
Collaboration & Governance
- Collaborate with product, digital, analytics, and business teams
- Ensure compliance with marketing governance and data usage policies
Strategic Accountabilities
Strategy Formulation & Execution
- Develop CLV strategies and campaign roadmaps aligned to Business Banking goals
- Translate long-term strategic objectives into actionable execution plans and milestones
- Leverage customer insights to increase retention, upsell, and cross-sell
- Align business unit vision with functional execution priorities
- Respond to regulatory and policy changes, ensuring compliance
- Track execution progress and intervene to correct course where required
Customer Primacy
- Drive personalised campaigns that enhance customer experience and satisfaction
- Use behavioural and segmentation data to tailor offers and messaging
- Embed customer-centric decision-making across teams
- Represent the voice of the customer in leadership and strategic forums
- Design integrated frameworks that embed service excellence
Sustainable Growth
- Identify growth opportunities and implement targeted lifecycle strategies
- Monitor campaign impact on customer value and business outcomes
- Develop and execute growth plans aligned to enterprise priorities
- Evaluate financial and customer returns to ensure business viability
Client-Driven Innovation & Change
- Introduce innovative campaign formats, tools, and technologies
- Lead experimentation, A/B testing, and optimisation initiatives
- Drive continuous improvement in customer engagement and outcomes
- Lead operational change with strong change management practices
Leading Talent
- Build and lead teams of campaign and lifecycle specialists
- Promote continuous learning, innovation, and thought leadership
- Develop future leaders through mentorship and tailored development
- Create inclusive, high-performance team environments
Operational Effectiveness
- Establish campaign KPIs, dashboards, and performance tracking
- Optimise resource allocation, budgets, and execution efficiency
- Resolve operational friction and improve cross-functional integration
- Continuously improve processes for agility, quality, and scalability
Digital Adoption
- Leverage marketing automation and digital platforms
- Promote real-time optimisation and data-driven decision-making
- Identify opportunities to digitise and automate lifecycle processes
Governance, Risk & Compliance
- Ensure campaigns comply with regulatory and governance standards
- Manage risks related to customer data, targeting, and communications
- Support audit readiness and compliance alignment
Data Monetisation
- Use behavioural and transactional data to increase conversion and value
- Apply machine learning to forecast CLV and optimise marketing spend
- Design data-led loyalty and engagement strategies
- Ensure data integrity, validation, and performance improvement
Stakeholder Management
- Align campaign strategies with business priorities
- Represent CLV strategy in strategic and executive forums
- Manage stakeholder relationships to ensure aligned delivery
Qualifications & Experience
Education
- Postgraduate Qualification (NQF 8): Honours Degree, Postgraduate Diploma, or Professional Qualification
- Field of Study: Marketing, Business Strategy, Data Analytics, or related fields
Experience
- 12–15 years’ experience in a relevant capability area
- Minimum 5 years in a people management role within a large enterprise
- Strong track record in customer lifecycle, CRM, retention, or campaign leadership
- Proven success in delivering CLV-driven, multi-channel marketing strategies
- Experience working with large datasets, analytics tools, and CLV models
- Strong executive stakeholder engagement and cross-functional leadership
- Exposure to digital transformation and data-driven decision-making
Core Competencies
Leadership Competencies
- Strategic Thinking & Business Acumen
- Communication & Influence
- Leadership & Collaboration
- Creativity & Innovation
- Delivering Results
- Adaptability
Technical & Functional Skills
- Client lifetime value modelling
- Campaign strategy and execution
- Personalisation and segmentation
- CRM and loyalty programmes
- Customer analytics and behavioural insights
- ROI measurement and optimisation
- Lifecycle management strategies
- Governance and data compliance
Employment Equity
Absa Bank Limited is an equal opportunity and affirmative action employer. Preference will be given to suitably qualified candidates from designated groups in line with the Employment Equity Act 55 of 1998.
Absa reserves the right not to make an appointment to the post as advertised.