Company: Absa Bank Limited
Location: Sandton, South Africa
Work Type: Full Time
Remote Type: Hybrid
Closing Date: 11 January 2026
Job Requisition ID: R-15982121
About Absa
With over 100 years of rich history, Absa is a proudly African banking group with strong regional and international expertise. Joining Absa means becoming part of a purpose-driven organisation committed to shaping Africa’s future through innovation, customer insight, and sustainable growth.
Job Summary
The Specialist: Strategic Marketing role is a high-impact, enablement-focused position for a digitally fluent professional. The role translates business priorities into marketing capabilities that drive growth, efficiency, and client engagement. It involves optimising marketing workflows, implementing scalable enablement programs, and fostering cross-functional collaboration. The role equips sales and specialist teams with tools, processes, insights, and capabilities to deliver business-aligned campaigns and initiatives.
Key Focus Areas
Strategic Marketing & Analytics
- Conduct strategic and market analytics to generate customer insights at a micro-segment level.
- Develop segment-specific strategies informed by customer trends, behaviour, and competitive dynamics.
- Embed customer-centric insights into product and service offerings.
Business Enablement & Operational Excellence
- Plan, manage, and monitor enablement activities and processes to deliver operational plans effectively.
- Provide specialist advice on campaign development, operational planning, and service delivery processes.
- Design and implement scalable, insight-led enablement programs.
- Drive adoption of digital tools and technologies for enhanced research and analytics.
Market & Competitive Intelligence
- Continuously scan the market to identify trends and opportunities for new or enhanced products and services.
- Leverage data and analytics to inform decisions, optimise performance, and demonstrate marketing ROI.
Collaboration & Stakeholder Management
- Build and maintain relationships with business stakeholders.
- Coordinate all calendar-based marketing activity to avoid customer confusion.
- Drive campaign proposition marketing executions aligned with business goals.
Growth & Performance Management
- Identify and leverage opportunities for sustainable growth through strategic foresight.
- Monitor progress, identify risks, and implement corrective actions to ensure delivery.
Qualifications & Experience
Education
- Bachelor’s Degree or Advanced Diploma in Marketing (Required)
Experience
- Proven experience in strategic marketing, campaign execution, and business enablement.
- Strong analytical skills and ability to translate insights into actionable strategies.
- Experience with digital tools, analytics platforms, and operational process optimisation.
- Ability to foster collaboration across multiple business units and stakeholders.
Core Competencies
Leadership & Collaboration
- Systems thinking and proactive problem-solving
- Strong communication and stakeholder management
- Cross-functional teamwork and influence
Technical & Functional Skills
- Market research and micro-segmentation analysis
- Campaign planning and execution
- Marketing operations and enablement
- Data-driven decision-making and performance optimisation
Employment Equity
Absa Bank Limited is an equal opportunity and affirmative action employer. Preference will be given to suitably qualified candidates from designated groups in line with the Employment Equity Act 55 of 1998.
How to Apply
👉 Apply Here