Red Bull is more than just an energy drink—it is a global brand that gives wings to people and ideas. In South Africa, the teams in Johannesburg and Cape Town serve as the driving force behind world-class events, innovative marketing, and an extensive sales network.
Job Overview & About Red Bull
Red Bull seeks dynamic, creative, and results-driven individuals to fill various roles across the country. Each position is designed for professionals who are passionate about the brand and ready to thrive in a fast-paced, high-energy environment.
Available Opportunities:
- Sales: Roles focused on expanding distribution in wholesale and “On Premise” (bars, clubs, and hospitality) environments.
- Marketing: Positions dedicated to driving the brand’s culture and sports pillars through events, PR, and talent management.
- Finance: A strategic business partnering role to optimize growth and profitability.
- Student Jobs: Opportunities for students to be the face of the brand on campus.
Sales & Operations
1. Wholesale Specialist | Inland
Location: Johannesburg, Gauteng (Full-time)
The Role: The Wholesale Specialist’s main priority is representing and managing the Red Bull business with assigned Independent Wholesalers. This professional develops annual business plans, achieves growth, and ensures maximum visibility and availability of all products to increase distribution and volume.
Responsibilities:
- Managing territory coverage and “Perfect Store” execution.
- Overseeing stock, POS, and budget management.
- Cultivating strong relationships with independent wholesalers.
Experience & Requirements:
- A proven sales track record with FMCG experience (Wholesale preferred).
- Strong verbal and written communication skills.
- Proficiency in administrative programs (Windows, Word, PowerPoint, Excel).
- A valid driver’s license and the ability to travel 70–80%.
2. Musketeer | Northern Suburbs
Location: Cape Town, Western Cape (Full-time)
The Role: Known as the “Entrepreneur of the Territory,” the Musketeer acts as the face of the brand in the On-Premise environment (bars, restaurants, events, and clubs). They serve as indispensable consultants, identifying business opportunities to leverage brand image and drive sales.
Responsibilities:
- Acting as a Red Bull Ambassador and territory entrepreneur.
- Driving sales for the full product portfolio within the assigned region.
- Analyzing sales and customer data to improve performance.
Experience & Requirements:
- A Matric certificate is required (University degree preferred).
- Previous experience in hospitality, nightlife, or the FMCG industry.
- “Street smarts” with an understanding of local On-Premise communities.
- Ability to work flexible hours, including nights and weekends.
3. Musketeer Scout | JHB East
Location: Johannesburg, Gauteng (Full-time)
The Role: The Musketeer Scout breaks new ground by exploring new ways to expand distribution in channels like Contract Catering, Quick Service Restaurants (QSR), Travel, and Recreation. They ensure the product is available to everyone, anywhere, at any time.
Responsibilities:
- Proactively approaching and negotiating with new customers.
- Acting as a “Canbassador” for daytime On-Premise energy needs.
- Managing the availability and activation of products within the region.
Experience & Requirements:
- Initial experience in field sales or food retail.
- An assertive negotiator who is IT-savvy (MS Office, Outlook).
- A self-motivated professional who thrives on independence and implementation.
Marketing & Communications
4. Culture Marketing Events Manager
Location: Johannesburg, Gauteng (Full-time)
The Role: This manager supports Red Bull’s path to becoming the most aspiring brand by activating world-class marketing initiatives in music and dance. They are responsible for the strategy, programming, and execution of both live and virtual experiences.
Responsibilities:
- Leading Red Bull owned and third-party initiatives within the culture portfolio.
- Working cross-departmentally with Brand, Media, and Sales teams.
- Managing pressure and workflows across multiple high-profile projects.
Experience & Requirements:
- 4 years of event marketing and production experience.
- A BA/BSc degree or vocational training in event/culture management.
- A keen understanding of the local entertainment industry and media landscape.
- High affinity for social media and digital marketing tools.
5. Culture Marketing Specialist
Location: Johannesburg, Gauteng (Full-time)
The Role: The Specialist grows and manages culture marketing activity, primarily focusing on dance. They guide the development of innovative projects intended to reach South African consumers and grow brand affinity through events and cultural opinion leaders.
Responsibilities:
- Managing network relationships with dancers and cultural influencers.
- Planning and ideating projects that drive consumption in key moments.
- Handling commercial negotiations and contracts.
Experience & Requirements:
- Previous experience in a dance or culture marketing role.
- Expertise in project management, event production, and talent management.
- Excellent relationship-building skills and a passion for live events.
6. Communications Specialist
Location: Johannesburg, Gauteng (Full-time)
The Role: This professional is responsible for day-to-day editorial communication for athlete and sports projects. They devise communication strategies, select relevant channels, and pitch stories to drive earned media outcomes.
Responsibilities:
- Planning and implementing content production (photography and video).
- Maintaining national media relations across print, broadcast, and digital.
- Securing brand reach and engagement via earned media amplification.
Experience & Requirements:
- A National Diploma or BA Degree in PR, Communications, or Marketing.
- 3–5 years of experience in editorial communication/PR for sports or athletes.
- A track record of identifying stories with true media potential.
Finance
7. Business Controller
Location: Cape Town, Western Cape (Full-time)
The Role: Serving as a Business Partner for the Trade Marketing and Operations teams, the Controller uses advanced analytical abilities and accurate forecasting to optimize profitability. They transform data insights into actionable strategies that drive growth.
Responsibilities:
- Managing financial data and enhancing reporting procedures.
- Optimizing trade investments and evaluating business practices.
- Performing month-end and year-end closing duties.
Experience & Requirements:
- A BCom degree or equivalent qualification.
- Excellent MS Excel knowledge and proficiency in SAP BI or Hyperion.
- Strong commercial awareness and ability to engage at the Director level.
Student Jobs
8. Red Bull Student Marketeer 2026
Location: Cape Town, Western Cape (Part-time)
The Role: Student Marketeers are part of a dynamic brand ambassador program. They are responsible for driving brand image and product understanding on campus, reaching new consumers, and working at Red Bull events to ensure an unforgettable experience.
Responsibilities:
- Acting as a product and brand ambassador on campus.
- Executing excellence in sales and marketing at the student level.
- Supporting Red Bull events “behind the scenes.”
Experience & Requirements:
- Currently a student with an immersive understanding of student life and campus hot-spots.
- A charismatic, energetic, and outgoing personality.
- A creative mindset with an entrepreneurial spirit.
Application
To apply for any of these roles, please select the appropriate link below:
- Apply: Wholesale Specialist | Inland
- Apply: Culture Marketing Events Manager
- Apply: Culture Marketing Specialist
- Apply: Business Controller
- Apply: Communications Specialist
- Apply: Musketeer | Northern Suburbs
- Apply: Musketeer Scout | JHB East
- Apply: Red Bull Student Marketeer 2026
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